JuJu Smith-Schuster: WR, Pittsburgh Steelers
A young, NFL fan-favorite, JuJu is known for his touchdown celebration dances and his larger-than-life social media persona.
Travis Kelce: TE, Kansas City Chiefs
Known for his leadership on the field, Travis offers much more than just records in Kansas City. Pre- or post-game, Travis’ style is unparalleled.
Von Miller: LB, Denver Broncos
Von, Super Bowl 50 MVP, is not only a defensive force in the League, but also dedicated to his sustainable chicken farm in his home state of Texas.
Marshawn Lynch: NFL Veteran
Marshawn has made an iconic name for himself with his bold personality and self-expression. He needs no introduction. Beast Mode speaks for itself.
Anything but ordinary
NFL x Microsoft
Nothing less than extraordinary for “Anything But Ordinary”
In 2019, Microsoft Surface unveiled a new campaign line: “Anything But Ordinary.” Our job? Create an integrated brand partnership campaign featuring JuJu Smith-Schuster, Travis Kelce, Von Miller, Marshawn Lynch, and Myles Garrett that showcases what makes each player truly extraordinary on and off the field.
Outrush Ordinary
The campaign also included the first-ever Anything But Ordinary Player of the Year award, given to the player who went above and beyond on and off the field. The award was given out live at the annual NFL Honors award show during Super Bowl week. Fans also got a chance to get into award-giving fun by tweeting thier votes for the NFL’s most extraordinary teams and players.
