History in the playing

To launch the Xbox line of adidas Originals, we pushed against the typical high-polish drop aesthetic. Because just like games are meant to be played, shoes are meant to be played in.

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The first sneaker—the Xbox 20th Forum Tech—was inspired by the Halo Special Edition Xbox from 2001. We partnered with legendary skateboard photographer Jon Humphries to create a launch video straight out of the era.

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For the drop of the Xbox 360 Forum Mid, we took it back to 2005, when Xbox Live and streetball ruled the scene and nearly all of my personal and professional aspirations revolved around the show Pimp My Ride.