Keep it real

The dairy farmers of Washington State have a story to tell that’s richer than a tub of Edaleen ice cream: the lush river valleys where the milk comes from, the ethical and environmentally responsible way that it’s produced, and of course the exceptional taste and all that it brings to food.

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We created a multi-channel campaign to showcase the state that makes Washington dairy uniquely Washington across social, magazines and subway takeovers. Heck, we even put a whipped cream bigfoot in local Safeway dairy aisles.

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My personal favorite unused line, "I scream, you scream, we all scream for the head of the tyrant King George." in tandem with ice cream sculpted to match George Washington's head. Nice one, Avery.