top of page

It’s so hard to say goodbye to yesterplay

Xbox All Access is the best way to upgrade to next-gen gaming. Gamers get a console and two years of Game Pass, all for one low monthly price. The only downside? Gamers will have to move on from their old console. This campaign helped gamers do just that with a contemporary twist on a nostalgic love ballad: All-4-One and its hit single “I Swear” were perfect.

Sky

It's all there

Xbox feat. All-4-One

It's all in there

The campaign influencer kits embraced the '90s vibe through and through. The box was styled on all sides as a custom Xbox boombox and, when opened, revealed branded swag. The best of which was a CD jewel case (remember those?) which contained a greeting from All-4-One, customized for each influencer.

bottom of page