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// CREATIVE DIRECTOR

CHRIS SHULTS

OREGON-BORN. MIDWEST-BROKEN-IN.

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3M

Style That Sticks

Command® created the category. Then everyone else stuck to the wall. Our job: make the OG feel original again.

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Brand Platform

Campaign

Work That Worked

[1] Break Upgrade Ballad

Upgrading from an old console is kind of like a breakup. We rewrote “I Swear” and turned it into “It’s All There” and had All-4-One sing it.

Mixer was the underdog with the better crowd.
We turned its positivity into its power.

[3] Windows 1.11

We turned the 1985 classic, Windows 1.0, into Windows 1.11

[4] Do It With Craftsman

Cranking up a classic brand to celebrate the ones who build, fix, and make it their own.

[1]

Break Upgrade Ballad

[2]

[3]

[4]

Do It With Craftsman

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Cooper Tires

I Am What I Do

Tire videos were all talk and no traction. So we let the tires do the talking, literally.

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Product Launch

Broadcast

Proud Parent Of

[5] Anything But Ordinary

Five players. Five stories. One message.

[6] Original By Design

Innovation only matters if it inspires more of it.

Schwan's Home Delivery changed its name to Yelloh. Like Chipotle, it's a little hard to pronounce. Yelllaw, Yehhhlo and Yeeelah.

[8] Adidas x Xbox

Just like games are meant to be played, shoes are meant to be played in.

[5]

Anything But Ordinary

[6]

Original By Design

[7]

[8]

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Xbox

Limited Edition, Unlimited Worlds.

We made limited editions feel anything but limited.

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Product Marketing

Xbox Controllers

Partnerships with MrBeast, Dude Perfect, Megan Rapinoe, Renault, and more. Each one designed to make people look up, not scroll past. // Link

Attention Earned the Hard Way

Helping a 100-year-old brand prove it’s still top of the pecking order.
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Northern Tool

Made For This

Where There's A Will, There's A Tool.

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Integrated Campaign

Brand Refresh

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