Original from the inside out
Microsoft Surface is a testament to original thinking. It was the first PC to offer a detachable keyboard, an integrated kickstand, and inking via the Surface Pen. All finished in sleek form factors and colors that set new standards for PCs to come. And when this level of commitment to craft and originality is built into a product, there's no limit to the the creativity that will come out of it.
Original by design
Microsoft Surface
Cracking the code of originality
With insight in hand, we created a year-long campaign that celebrated the Originaly by design by exploring the never-ending cycle of creativity and inspiration. Featuring electronic music pioneer deadmau5, breakout visual artist cache bunny, Martellus Bennett, and Brooke Shaden, we created a video series that explored their relationship to creativity, originality, and inspiration. And to prove that creativity inspires originality, we challenged cache, Martellus, and Brooke to create something new by building off what came before, while deadmau5 provided his stems to an upcoming track and encouraged music fans to make the track uniquely their own.